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Adriane G. Berg is a leading expert in marketing, consulting and sales training for companies seeking to reach the boomer and active senior markets. She has designed hundreds of seminars and acted as event consultant for top corporations, profit and non-profit organizations. She is spokesperson for VTech Careline™. 

Read important content she has written for the VTech Blog.

Learn more about Adriane.

Join Adriane Berg weekly on her blog talk radio shows.

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What is Psychography?

According to the US Census Bureau the number of Americans projected to reach 65 will be 88.5 million by 2050. Those age 85 and over are the fastest growing population by percentage of the American population. According to the Nielsen ratings and Hallmark TV channels, in December 2008 marketers witnessed $230 million in Boomer sales or around 55% of the overall sales in this country. Boomer purchases dominated 1,023 out of 1,083 categories of goods that are advertised on TV and radio. All studies confirm the astronomical spending numbers and the continuing propensity of the Boomer to spend. According to Age Wave, boomers spent $2.6 trillion on goods and services in 2009. According to Symphony IRI, they are expected to spend an additional 50 billion over the next decade. Boomers control half of all discretionary household income. It is precisely from discretionary income that travel and tourism dollars are expended.

The Boomer psychographic is aging in a new way, and demands total inclusion in design and service. We must deliver a seamless universal environment with satisfying design along with respectful service and the correct supporting products.

We can go on, but you get the idea. At Generation Bold, we can help you build a client outreach and appreciation structure that gets you the information you need to build lasting client loyalty. We also coach you in determining the premier psychographic you must reach for your product or service.

Let us help you go bold.